Clearly, ABC is desperate to have a massive hit on their hands with Marvel’s “Agents of SHIELD.” It’s a show that they have paid a hefty amount of money for just when it comes to making the show, let alone the advertising and getting all of the popular characters together. At least they’re no longer having to pay license fees since Disney owns the comic-book company.
So how far are they going now to advertise? They are basically taking the show to a place where real-life superheroes (at least to kids or guys who have had too much beer) are in “Monday Night Football.” According to Entertainment Weekly, a 90-second trailer for the show, which will include some footage from the first three episodes, will appear in the broadcast. This is the only time so far that anything other than the pilot has been shown; heck, this has been so under wraps in its own right that only a select few have actually seen it.
So what exactly would be enough for “Agents of SHIELD” to be considered a hit? We’re thinking that it needs at least a premiere over 3.4 in the 18-49 demographic (which is what “Sleepy Hollow” got last week) for most TV critics to be happy, but we personally think that a 4.0 or above is really what a show like this needs given the massive cost. Personally, we’d like to see it run for 13 episodes a year so that it can take its time and preserve quality, but given that networks love ratings, we would be surprised to see that happen.
Do you want to read some more scoop on “Agents of SHIELD”? Then just click here, where you can find out who from “The Avengers” will be stopping by for at least some sort of role in the early going.