If you are a showrunner, there are a number of different ways in which you can go about promoting your show: You can choose to stay silent in hopes that this builds up excitement like a tea kettle getting hot on a stove, you can do a few interviews here and there, or you can leverage the power of social media.
While “Castle‘ creator Andrew W. Marlowe has used all three of these separate strategies at some point over the course of his tenure on the show, we have to credit the attached photo here as almost a crowning achievement of all of it and then some. This is maybe one of the few Twitter teases that we’ve ever openly laughed at, especially when we saw what the attached caption for it was:
“It don’t mean a thing if it ain’t got that swing.”
Just as all “Castle” fans are aware, it is this swing set that has been a fixture for a pair of key moments for the Beckett character now, with the most-recent one coming when Rick got on one knee and proposed during the season 5 finale. We’re still waiting on the answer to that question, but regardless of if she says yes, she may still not have a chance to see that swing anytime soon. Why’s that? She is thinking about taking an ambitious new job in Washington DC that would able her to take on much more challenging cases.
What do you think about this photo, especially when it comes to how you compare it to some of the other great TV teases that we have seen over the years? If you want to also take a quick look at Lisa Edelstein on the show’s set alongside Nathan Fillion, just be sure to visit the link here.
Photo: Twitter / Andrew W. Marlowe