‘Mad Men’ season 6: Is the Emmy campaign already beginning?

Mad Men season 6It’s never too early to make a good first impression … right? Based on what the folks behind the scenes at “Mad Men” seem to be doing right now, they already seem interested in trying to angle their way into awards-circuit favor before the season really even starts later this year with the Emmys.

According to the latest issue of The Hollywood Reporter, the show’s creator in Matthew Weiner has enlisted the help of consultant Michele Robertson, best known for her work in marketing and campaigning “Argo” during its run for Best Picture earlier this year, in order to make sure the drama series is able to continue some of its winning ways.

Is this report in some ways surprising? Surely, but it’s hard to argue that “Mad Men” now faces more competition than ever as it nears the end of its run on TV. Shows later on in their lifespan tend to receive less attention from awards shows just on average, and it certainly cannot help that so many of them in this case seem to be favoring “Homeland.” The Damian Lewis series upset Don Draper and company at the Emmys in September, making them the first show to ever defeat “Mad Men” in the Outstanding Drama Series race.

In some ways, it’s almost ironic that a show all about advertising has brought in someone to help make its advertising  campaign for awards shows better, but it is nonetheless happening. Personally, we really loved this past season of “Mad Men,” but the problem is that we actually thought that “Breaking Bad” should have won the Emmy over both it and the rest of the competition.

What do you think about this report? If you want to see one of the most awkward / hilarious interviews with Jon Hamm to date, be sure to check out the story by heading on over to the link here.

Photo: AMC

Love TV? Be sure to like Matt & Jess on Facebook for more updates!