When we talked about some of the recent ratings that were coming in for “Revenge,” we did so with a word of caution that they would likely change pretty dramatically based on DVR figures. Why? One of the show’s two most-recent episodes was in competition against the Grammys, and after so much event television the rest of the month, it felt as though many viewers took February 17 off to do something other than park themselves in front of a set.
In looking at the numbers now, it does appear as though this is very much true … at least for the week of the Grammys. In new figuresreleased Monday via TVbythenumbers, the show ended up increasing 79% from a 1.4 to a 2.5 rating in the 18-49 demographic once the live+7 data was factored in. To put this in some sort of perspective, this was the highest DVR percentage for any show of the entire week preceding it, and this was right in the middle of February sweeps when all shows were airing new episodes. The next-closest show on the list, “Nashville,” ended up increasing 71%. We see these numbers as near-guarantees that both shows will be back, and the challenge now comes in trying to find ways for the network to convince many of these DVR viewers to watch live.
Some other shows to receive massive DVR bumps including “The Following” (up 62% to a 4.7), “Modern Family” (up 62% to a whopping 6.0), “Glee” (up 59% to a 3.5), and “New Girl” (up 58% to a 4.1). The lesson that can be learned from this is very simple: viewers prefer to watch reality shows live, and tape scripted fare.
Do you think these DVR figures help to guarantee that “Revenge” will be back for a season 3? If you want to read some more scoop on what is coming up this season, you can do so over at the link here.