Are Superman & Lois, All American in danger via CW Nexstar deal?
Long-term, however, is where things get a little bit dicey. In a new conference call with reporters (per TVLine), Nexstar president and chief operating officer Tom Carter had the following to say about some of the changes that could be coming:
“As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted for an 18-to-34 audience demographic, while the average age of the CW broadcast viewer is 58 years … Over time, we’ll be taking a different approach to our CW programming strategy.”
This news isn’t that shocking, but it also seems to be ignoring the fact that a lot of people stream these shows on various services after the fact. It does seem like the network is shifting more towards unscripted programming with a few scripted shows thrown in as an attempt to get the network profitable — in the long-term, this could throw even more shows into jeopardy.
We are a little more confident that series like Walker and The Winchesters can survive the newer regime, since they may have audiences that are at least older than the 18-34 demographic. However, shows specifically marketed towards younger audiences could be in danger. We’re talking here about ones like All American, All American: Homecoming, Stargirl, and Superman & Lois, which are all coming back but have an uncertain future. Remember that The Flash and Riverdale are both already set to end with their upcoming seasons, so their futures are a little bit set.
What do you think the Nexstar Media Group deal is going to mean for many of your favorite CW shows?
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