American Horror Story: 1984 ratings present both good, bad news

The first American Horror Story: Hotel ratings are in over at FX, and we would say that there are a number of interesting observations to point out here.

First and foremost, how many expectations did FX have itself for this show? That’s one interesting thing to ponder over here, given that this is the first season of the show to air without Evan Peters and Sarah Paulson as regulars. It also doesn’t have the same overall star power as many of the prior iterations, though there are some familiar faces like Emma Roberts, Billie Lourd, and also Matthew Morrison in his reunion with Glee executive producer Ryan Murphy. This is a show that does have a lot of potential still, and not all of it is going to come via the live ratings. Yet, it’s those very numbers that we are focusing on here.

Here’s what we are looking at in terms of the premiere numbers — a 1.0 rating in the 18-49 demographic and then also 2.1 million viewers. This is a slight improvement versus the American Horror Story: Apocalypse average, but it’s also a dramatic drop-off from the season premiere. How does this make sense? Well, it really comes down to the fact that American Horror Story has a tendency to lose a lot of its viewers over the course of its seasons. It’s a lot like horror movies that tend to lose steam quickly at the box office, except in this case there are full episodes people may be missing … or deciding to watch later. (FX chooses to focus more on the live+3 data than just live ratings alone.)

It’s with all of this in mind that the real test of American Horror Story: 1984 is not so much how many people are watching now, but rather this — how many people will be watching a month or two from now. While there may be another season confirmed already over at the network, we still have a feeling that they want it to deliver the biggest ratings splash imaginable. With Murphy also over at Netflix now, it’s not as though the network is going to be able to mine new shows from him — instead, they’re just going to have to continue to work with what they’ve got.

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