The Voice season 17 promo gives Blake Shelton, coaches a slumber party

The Voice season 17

Today, NBC revealed the first promo for The Voice season 17 … but it’s not exactly about the contestants.

Instead, what the video below offers you is a first look at the new coaching panel having fun — and this time around, it’s happening in the form of a slumber party! It’s a chance for them to take part in all of the ridiculous shenanigans that you would expect on such an occasion — think along the lines of pillow fights, Blake getting his fingernail painted, movie-watching, snacking, storytime, and of course gossiping. Carson Daly giving Blake a goodnight forehead-kiss at the end really seals the deal.

As with every other The Voice promo that you’ve seen over the years, the focus here is making sure that you know that this season will be high-energy and entertaining. It’s always been more about the celebrity of the coaches than the quality of the singers, as it knows that it doesn’t have much of a reputation for its previous artists becoming big stars. The best thing that it can hope for is delivering an entertaining product, and the need for promotion this time is absolutely there. Season 17 marks the first season without Adam Levine, as we’re going to see Gwen Stefani come on board once more alongside Blake, John Legend, and Kelly Clarkson. It’s a whole roster of familiar faces, and a part of what makes this group so interesting is the relationships that are already there. Blake and Gwen are together romantically, Blake and Kelly have been friends for a long time, and John’s at least got a season under his belt and Kelly and John actually know each other from a short-lived ABC singing show in Duets. The fact that Duets didn’t work and The Voice does speaks mostly to the format and the quality of the production — great talent isn’t always enough when it comes to making a TV show soar.

For more video discussion on The Voice, watch our take on the video on why Adam left below. After you watch, subscribe to CarterMatt on YouTube and view our show playlist.

Let’s hope that season 17 is fun, and also brings something a little bit different that we haven’t seen on the show before. Personally, we’d love to see more of an emphasis on creativity and original music; the success of Songland proves that this can work.

What do you want to see regarding The Voice season 17 when it premieres later this month?

Be sure to share in the comments, and stick around to get more information on the show. (Photo: NBC.)

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