We know that ABC did virtually everything within their power to make their Grand Hotel premiere ratings something to celebrate. They promoted the show approximately fifty times during The Bachelorette airing beforehand, and they even tried to convince people to watch with the promise of Bachelor in Paradise cast reveals right in the middle of it – something we saw AMC try to do with Breaking Bad while promoting Low Winter Sun. If you wanted to know what was coming up next time on Breaking Bad you had to watch Low Winter Sun to get the promo. Viewers hated the hard sell and Low Winter Sun got canceled. With Grand Hotel, they even purchased a Twitter sponsorship for most of the day leading up to it.
Basically, the network did more for this show than they’ve done for some of their other summer shows — including Take Two and Reef Break — combined. They found a way to push something that they felt could be the next big summer sensation. Was it? Well … at least it wasn’t a flop.
Last night’s premiere episode of Grand Hotel generated a 0.7 rating in the 18-49 demographic, a number that we’re considering to be a decent result. We had said before the premiere that if this show could pull a 0.7 rating for much of the season, ABC would be happy with that. The problem comes in that most shows tend to lose 15-20% of their premiere audience within a week and for this show, it could be higher because of all of the Bachelorette product integration.
If there’s a counter-argument to be made here, it’s that maybe next week’s The Bachelorette will be stronger and have even more retention. Last night’s new episode put most of its viewers in a comatose state; there’s nothing that people hate more than having to watch a regurgitation of moments that have already been regurgitated on this show to no end. Here’s the funny thing, though — despite the recap nature of last night’s episode, The Bachelorette did still draw a 1.5 rating in the demo, up versus last week’s timeslot-displaced hour.
Bad news for So You Think You Can Dance…
Despite how entertaining the show can be, and also how touching some of the auditions are (watch a notable one from last night here), this show did manage to tie its series-low rating of 0.5 last night. We do think that Fox has done a good job making this show affordable enough to keep, and we think that they understand how important it is to recognize dance in its purest form. We just hope that this recognition continues to be so important to them that it justifies having a series with reasonably-low ratings on television.
It’s still too early to tell whether or not So You Think You Can Dance is in significant ratings trouble, mostly because Fox doesn’t always announce its renewal until at some point the following year. With that, we could be waiting for more news on this until we get around to early 2020. Let’s hope that you’re the patient type.
What did you watch on television Monday night, and do you think that Grand Hotel has the potential to be a place that metaphorically keeps its doors open? Be sure to share right now and come back soon for more. (Photo: ABC.)