Tonight, The Simpsons season 30 is going to be coming to a close — and yes, it’s absolutely crazy that we’re even saying that. There are uncharted waters, and then there are waters so uncharted that nobody even thinks of exploring them. This is the latter. What this show is doing in primetime is astounding, as is the fact that it doesn’t seem to be going anywhere in the near future.
For those wondering, season 30 averaged a 1.2 rating overall in the 18-49 demographic, down a little more than 10% from its average in season 29. That’s pretty solid retention for a TV show in 2019, though it’s clear if you look at some of the ratings for this show that they are completely and totally all over the map. There are some weeks that this show typically kills it (take weeks where it airs after NFL games), and then weeks where it falls almost completely and totally off the map. It can be hard sometimes in order to properly determine what the show’s week-to-week audience is because of this … but Fox is clearly happy enough to keep it around, even in this new era where it operates more as an independent network and doesn’t have the same studio assets it does.
Not only is The Simpsons renewed already for a season 31, but also a season 32 after that. Clearly, Fox is still confident with keeping this as a tentpole and we’re honestly not sure what the schedule would look like beyond it. This is a show that is probably older than a good percentage of viewers who watch it. While we do have the show beat by a couple of years in terms of our age, we don’t remember there ever being an era where it was MIA on a schedule.
So when will The Simpsons season 31 premiere? – If you’ve been watching this show for long enough, there’s a chance you know a thing or two already about how it works — like most others out there, it runs from September/October until May and there’s no reason to change that. The optimal strategy for Fox is to launch the show after an NFL game this fall, and then make sure you do the same for Treehouse of Horror and any other big episodes you have. Make the most of your opportunities to get big numbers, and then get some big-name guest stars to pop in since at this point, doing a spot on The Simpsons is really a badge of honor.
Beyond all of that, though, the biggest thing that The Simpsons needs to do is be creative and funny, given that this is the sort of stuff that is going to help guarantee it consistent viewers. The guest stars and the good lead-ins will get little bumps here and there, but that won’t keep people watching week after week.
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