CBS gives The World’s Best, a reality competition show, post-Super Bowl timeslot

CBSCBS this year is deciding to do something pretty smart with its programming timeslot following the Super Bowl — they are using it to launch something new.

Today, the network confirmed that on Sunday, February 3, they will launch the new competition show The World’s Best following the big game. This show, for those who haven’t heard just yet, is basically an international talent show featuring contestants who have to impress both judges (in this case Drew Barrymore, RuPaul Charles, and Faith Hill) alongside 50 experts who make up something called “The Wall of the World” in order to make it forward in the competition. This show is coming via executive producer Mark Burnett (the architect behind Survivor and The Voice), and despite all innovations, it really just feels like America’s Got Talent with a different coat of paint. Given that America’s Got Talent welcomes acts from all over the world already, this isn’t really altogether different other than having “The World” in the title.

One thing that is nice about this show? James Corden is the host of it and he will keep things light and fun.

As for why it makes so much more sense to launch a new show after the Super Bowl than some established property, it’s mostly because Super Bowl episodes of normal shows never really retain ratings. They haven’t for years, so for a show like This Is Us, New Girl, Elementary, or The Blacklist (who have had them in the past), this is really just a chance to get big ratings for a single episode and that’s it. At least here you have a chance to get a ton of viewers hooked on a new show and, if you’re lucky, this will build a rather-big base that can last for at least a couple of years. This worked back when CBS used the big game to launch Undercover Boss many years ago.

Do you think that The World’s Best has the potential to be the best talent-show out there after a debut like this … or are we just set to have a one-and-done in terms of big ratings? Share in the comments below. (Photo: CBS.)

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