If you’ve been a longtime CarterMatt reader, there’s a pretty good chance that you know how we gauge the success of Outlander. Typically, we do that by analyzing the show’s ratings, but that in itself is just a small piece of the overall puzzle.
After all, remember that the vast majority of Outlander viewers do not watch the show live. Beyond that, there is also an impressive international viewership and people who catch up / stream after the fact. It’s impossible to fully gauge some of these numbers.
Related Video – Check out some recent highlights all about the show below, and remember here that you can subscribe to CarterMatt on YouTube for some more updates.
So how can we properly discern at the moment how popular Outlander truly is? While they may not be quantifiable, we do think that there are a few different ways in order to tell that the series is doing well on Starz, and that it is not going to be going anywhere in the near future.
Mainstream publicity – If you’ve got cast members for Outlander on talk shows and various other national TV gigs promoting the show, it’s fair to say that it is doing really well. After all, talk shows book talent based on mainstream impact, and not so much the number of diehard fans. If you keep seeing the cast on big shows, that bodes well for the future.
Major Awards Shows – Think along the lines of the People’s Choice Awards and other shows that hold actual ceremonies. These are great ways in order to properly gauge audience size since it requires more than just a few diehard fans in order to the show the gold.
Social-media traffic – At times, this can be misleading since there are shows with small audiences with huge social followings. However, having an international following willing to promote the show is worth something — it basically allows the network to know that they have built-in marketing that they don’t even have to pay for.
Promotional campaign size – Outlander this year has a teaser and a trailer out already, let alone key art and panels coming at PaleyFest and New York Comic-Con. If a network doesn’t consider a series a universal success, they don’t do any of this stuff.
Multi-season renewals – Really, the fact that Outlander is renewed through season 6 really tells you all you need to know about how Starz views the show. They love it and want it to be around for a rather long time.
How do you think we can gauge the true success of Outlander season 4? Be sure to share right now in the comments!
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