What the America’s Got Talent – BTS performance means in the big picture
This news over the past 36 hours has spread pretty much like wildfire, and this is set to be arguably the biggest performance on an America’s Got Talent results show ever. There are so many reasons why this is so significant, and many of them start with the band itself. There are so few Asian bands who manage to book appearances on American primetime shows, especially one like AGT that is the most-popular summer show out there. This is a sign of BTS’ global dominance, and it’s also a chance for them to build off of their already-massive following. The benefit to them is that they can get exposure among some viewers who are still relatively new to them. It’s hard to imagine that in some ways in this era of the internet, where so many people know almost everything that there is to know about entertainment, but we do think it’s true.
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There is also a pretty enormous benefit for America’s Got Talent when it comes to bringing BTS on board. This is a chance for them to deliver higher ratings than usual for a results show, and certainly generate more international attention than ever before. This has long been a global series in so many ways, especially with so many acts from all over the world. Yet, we think that it is more global than ever when you start bringing on board international talent.
Of course, this is also a way to get America’s Got Talent to dominate social media leading up to the finale later this month — while some of the attention may be on BTS, it will inevitably bleed over to some of the acts.
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