We’ve got a pretty good feeling that most of you have already seen the new Outlander season 4 teaser that was released by Starz earlier this week. It’s racked up a ton of views across all of its channels and we think the network got precisely what they wanted: Fantastic promotion for the show even though it’s months away.
There is a part of what Starz did with the timing of the release that was brilliant — Monday was a quiet day in terms of news from the TCA Summer Press Tour, and it was also at a time in which American Outlander fans were getting a chance to see a ton of Sam Heughan press. It basically got a night of great publicity to itself — heck, it managed to overtake The Bachelorette as the top story of the day for mainstream publications. (We’re not endorsing The Bachelorette over Outlander by any means, but it seems to often dominate the headlines this time of year.)
Now that the teaser is out there (you can watch it here, or see our analysis below — subscribe to CarterMatt on YouTube for more insight), where should Starz go from here? It does, after all, feel like the next order of business is a proper trailer, something that is longer than a minute and gives you a real sense as to some of the individual storylines.
Of course, with this the question becomes when the right time is to actually release it. It’s not going to be in the next couple of weeks, given that this would, by and large, undercut everything that Starz just did. Last year, we saw the network announce the season 3 premiere date roughly two months before the show came back, and then released a trailer a week or so after that. If this tradition holds, be prepared to see a premiere date / trailer announcement within the first half of September. Our belief is that season 4 will premiere in early November, as this is best to get a batch of episodes out before the holidays.
Could there be a second trailer, or some behind-the-scenes featurette shown at New York Comic-Con in October? Sure, and we imagine that the full premiere is not out of the question. We just think that there’s going to be some sort of promotional goodies unleashed on the world long before that.
What do you think Starz should do next when it comes to Outlander season 4? Sound off in the comments!
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