In today’s Save Shadowhunters update, we come bearing some more great news for everyone who wants to see more worldwide promotion. The campaign is heading up to Toronto in a new way!
As you can see in the post (via @kiiwiighostss) below, there will be a billboard ad for the series starting on July 30 up in Canada, which just so happens to be the same city in which the series films. The location for the ad is at Bay and Dundas right downtown, close to the famous mall the Eaton Center.
On a personal level, there is something more about that ad that has us psyched given that Toronto is in many ways a home-away-from-home for us, and the Eaton Center is one of the coolest malls in all of Canada. (It’s gorgeous, for starters, and it also has one of the best food courts imaginable.) Of course, it’s also smart for Shadowhunters to really push the campaign to save the show here given that it’s the most-trafficked city in Canada, it’s one of the biggest cities in North America overall, and it will get a lot of attention here — especially in the summer. Toronto’s one of those places where, when the weather is good, you really want to be out in it as much as humanly possible. That’s especially true come late July, when you’re starting to realize that there really is only so much summer left. It should play well here, and if nothing else generate even more discussion on social media.
This Toronto billboard ad is one of many different campaigns the show has had going as of late, and it’s not the only international plan that is out there. Remember, there is also still the plan to promote the series via some London buses; we’re excited to write more about that in the near future.
As for whether or not all of this will work to get the show a season 4, let’s reiterate some of what we’ve been saying: There are no guarantees, but we think a little bit of promotion goes a long way. It’s at least a reminder that Shadowhunters fans are going to keep fighting; if you are a streaming provider, why wouldn’t you want this fandom on your side?
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