We’re now a few days removed from the big Madam Secretary season 5 – Hillary Clinton news, and we have to say that the reaction is pretty much what we expected. There are some people out there over the moon over the announcement, and then of course some others threatening to not watch. It’s virtually what we expected.
Now, we turn to another question that is on our mind here: Will this appearance actually help, or hurt, the ratings for the show?
Let’s get one thing out of the way right now: We don’t foresee it being too hurtful to the show. We do think that the people speaking out about it online are just a small minority of the show’s actual viewership; whatever is lost from them will likely be gained by some viewers who check it out for the first time. We do think there will be a slightly larger audience than usual, but we’re not expecting record ratings by any means. If this was 2017, maybe it’s possible that you got even greater burn out of the Hillary appearance. we do know that it’s still notable, given that it’s not often that you get a former Presidential candidate appearing on any primetime show. We also know that Colin Powell and the return of Madeleine Albright will also potentially bring some attention to the show, but probably a little bit less than Hillary does.
One thing that we do think would help Madam Secretary in general is if they could find a way to scale out some of their big guest-starring gigs. We often get some big headlines surrounding their premieres, but very rarely does the show get publicity on the same level the remainder of the season.
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