Wynonna Earp season 4: Why there is optimism already

Wynonna Earp season 3 trailerIs it wrong to be excited about a Wynonna Earp season 4 before we even get to the season 3 premiere? We don’t like to think so. That is validated further by one of the most interesting stories that we’ve seen out there regarding the series and its recent performance.

In a new story over at the New York Times, you get a good sense as to how Wynonna Earp makes some money in ways that other series, including the canceled The Expanse (which has since been revived at Amazon), did not. For starters, the network has a deal with IDW that allows it to monetize the show in a wide array of different ways, which helps on the basis of making it more consistently profitable as opposed to just something that generates a little bit of income through a couple of revenue streams. TV is a business, and while Wynonna Earp has fairly modest ratings, it has found a way to make up for this.

Still, the biggest way in which the show is winning, and will likely stick around Syfy for some time moving forward, is in social media clout. The network’s President Chris McCumber is quoted in the article as saying that he is a “real believer in social media and people using word of mouth — that matters more than ever.” The site also notes that on average, Wynonna Earp drew more than 220,000 day-of-air engagements on Twitter last year, and that is more than seven times the next-most-popular series on the network. It’s a show that continues to market itself in ways that Syfy doesn’t have to pay for. That’s publicity that other networks would pay millions for.

So, if you’re looking for a reason why this show has so much support, and why we think that a season 4 renewal, pending some dramatic fall, is a no-brainer, this is it. So long as Wynonna Earp continues to draw monster impressions via social media, and there is a perception that it can boost its viewership in the years to come, it’s not going to go anywhere.

Related Be sure to get some more news when it comes to season 3, including new story scoop

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