How is American Woman faring so far on the Paramount Network after one episode on the air? To date, we have to feel like the cable network is reasonably pleased.
The first installment of this show, which is based on the early life of Real Housewives of Beverly Hills star Kyle Richards, ended up generating a 0.2 rating in the 18-49 demographic alongside close to 600,000 viewers. Of course, these are just the live+same-day estimates, and we expect viewership to increase significantly over the next few days with DVR data factored on.
A big part of what makes the ratings expectations for this show, which features Alicia Silverstone, Mena Suvari, and others, hard to gauge is simply that Paramount is a fairly new network when it comes to this brand of scripted programming. They don’t have an established audience for scripted content just yet. With that, we have to set lower expectations, almost similar to when AMC started getting into scripted shows, and hope that they can build on some of its early success over time. Getting critical acclaim and devoted fans early is a key for that.
With American Woman, we think that if the show averages these numbers over the course of the season it will be a big-time success for the network. That will show that every single person who watched the premiere enjoyed it and with that, there’s a chance to build on that moving forward. The cause for concern is mostly just that a lot of new series tend to loser viewership from one week to the next for the first month or so — if that happens here, our tone about the show’s performance may change dramatically. Once we know some more news on the subject of the ratings, absolutely we will come back with another piece. For now, we’re cautiously optimistic on the future.
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