Pringles Super Bowl commercial 2018 features Bill Hader, excitement galore
For this commercial, who is hungry for some Pringles? Clearly, Bill Hader is! The former Saturday Night Live cast member stars in a new ad all about the classic potato crisps, which come in a wide array of flavors.
The premise – Hader, and just about every other person who seems to be working on a movie set, is completely enamored by the flavor combinations that can come from mixing together different chips. This leads to everyone saying “wow” several times over with varying degrees of intensity.
Brand recognition – Given that there are chips everywhere in this ad, it feels safe to say that you really can’t miss these chips. They are right in front of you the entire time.
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Creativity – Great job by Pringles to showcase a lot of their different flavors, but also to cast someone like Hader who is incredibly quick and can make any scripted line come across like improv. The first 25 seconds of this are okay, but it’s him screaming “nobody asked you” at the end that really takes it to another level.
Our overall grade – B+. It’s about as good of a Pringles ad as you are probably going to get, thanks in part to Hader’s presence. Does this feel like it’s marketing almost exclusively to stoners? Sure, but we’ve got a pretty good feeling that Pringles has a pretty big stoner crowd out there who will pick up tons of tubes in a heartbeat just to see what sort of crazy flavors they can make. This is an ad that achieves precisely what it set out to do.
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