Coca-Cola Super Bowl commercial 2018 highlights non-binary people
Today, we’re featuring the latest spot from a company in Coca-Cola who takes their responsibilities as Super Bowl advertiser rather seriously. They don’t actually make commercials all that often outside of the big game, but they almost always make their ads here optimistic, celebratory, and at times even nostalgic. Here, it’s clear that the company is one to celebrate the good in all of us.
The premise – It’s so simply — there is a brand of coke for you, no matter who you are, where you are from, or how you choose to identify yourself. You see a number of different people from all walks of life doing various activities and drinking various brands of the soft drink.
Brand recognition – It’s not obnoxious, but it’s almost everywhere. You get a wide array of different coke brands in a very short period of time, and there’s messaging both in the narration and at the end. There’s never any doubt as to what this
Related – See more Super Bowl commercials and grades
Creativity – Here’s the big thing — we cannot remember a Super Bowl commercial ever recognizing non-binary people, so the moment where a person is recognized as “Them” is transcendent. The ad itself harkens back so much to some of the other fantastic ads that Coca-Cola has done over the years.
Our overall grade – A+. In the midst of a crazy, loud game, this ad is a wonderful breath of fresh air and a celebration of who we are. Let’s just pose this question: Why would anyone be offended by this? We know some will and say that it imposes a political agenda, but this is really just about celebrating everyone and treating them all with respect. Quite frankly, it’s a beautiful thing to watch.
What did you think about this Super Bowl commercial? Share some of your thoughts now in the comments! Also, you can like CarterMatt on Facebook for some other updates on the big game and more. (Photo: Coca-Cola.)