Big Brother: Celebrity Edition: Is Omarosa casting good, bad for franchise?

OmarosaWe’ve had about an hour to try to digest some of the most-shocking reality TV news of the year so far: Omarosa is doing Big Brother: Celebrity Edition.

In theory, we should have seen this casting coming. We’re speaking about someone who got fired from The Celebrity Apprentice three times; she collaborates often with Donald Trump, but it certainly doesn’t last for long. Her latest partnership with Trump in the White House went south, and we were aware of the fact that, at some point, she was probably going to want to go out and spill a little bit of the tea on her time there.

However, we imagined that we would be seeing Omarosa do this with some sort of tell-all book, and not an appearance on a CBS reality show. Yet, Omarosa IS reality TV. She is one of the most-noteworthy stars from the original generation of The Apprentice and she’s known for causing fights and generating headlines wherever she goes. This casting was meant to happen from the moment that we saw her leave the White House.

So why would CBS want her? Do we really need to spell that out for you: It’s all about the money. People will watch Big Brother: Celebrity Edition to see if Omarosa has anything to say about Trump. She will generate a lot of headlines, certainly more than the likes of Keshia Knight Pulliam or Sugar Ray singer Mark McGrath. (Interestingly, all three of these people are all alums of the Apprentice franchise.) There may be people out there who wished that this show avoided politics but if you watch the live feeds, you know that politics would come up anyway. Even if it’s low-key you knew they were going to come up.

What CBS cares about with this show is ratings. If you dislike Omarosa, just take solace in the fact that she’s only got a 1 out of 11 chance to win — in all honesty it’s probably less than that, given that we don’t see her getting along with many of these people. We already know that Twitter is predicting her versus Brandi Glanville to be nuclear.

Related – See the full Big Brother: Celebrity Edition cast right now

Maybe Omarosa will be bad short-term for some viewers of the franchise. As for the long-term, remember that this show survived season 15.

Are you shocked even a little about Omarosa being in the Big Brother: Celebrity Edition cast? Share in the comments! Also, you can like CarterMatt on Facebook for some additional news on the series. (Photo: CBS.)

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