How NCIS season 15, Criminal Minds, NCIS: New Orleans are faring in DVR numbers
In 2017 DVR viewership is more important than it’s ever been — it still may not hold a candle to watching a show live and getting that ad revenue, but it’s a good way to gauge overall popularity and whether or not there’s a way to convert some of those DVR viewers into ones watching live. We’ve got for you below some of the latest live+7 data for all of these shows’ recent premieres — this is still technically just a sampling of the shows’ overall viewership in the end, but this gives us a good sense for now of where they are starting off.
NCIS season 15 – For the premiere the Mark Harmon series drew live a 1.6 rating in the 18-49 demographic and then 13.3 million viewers. With DVR viewers factored in the premiere brought in a much-nicer 2.5 rating and 17.4 million. It’s not getting the total live+7 viewership of This Is Us at the moment but we do still consider CBS to be thrilled with the viewership they’re getting a decade and a half into the show’s run. It still seems like this series will last however long the producers want it to.
Bull season 2 – The Michael Weatherly series went from a 1.3 to a 2.0 in the demo and from 10.1 million viewers up to 14.1. While not NCIS numbers this is certainly still solid for the show — we love the direction of the second season to date and hope that this continues. If it does, we do consider Bull a pretty good lock to get a third season.
NCIS: New Orleans season 4 – There’s no cause for concern right now but we’re a little cagier here on the future of this show, just because it premiered to only a 1.0. Luckily it did rise to a 1.7 with the DVR ratings factored in and also went from 8.8 to 12.7 million viewers.
Criminal Minds season 13 – Finally, let’s turn to the only series airing in a new timeslot. The latest premiere on CBS is actually the biggest winner of the four in DVR viewing, going from a 1.3 rating up to a 2.4 (almost on par with NCIS) and going from 7 million to 11.2 million. It added more viewers via live+7 than any of the other shows mentioned here.
While these numbers are all for premieres and will likely decline, they’re still worth noting as a way to give you a sense of trajectory. The live ratings may be down, but we at CarterMatt still don’t get the sense any of them are going anywhere.
What do you think about these new DVR ratings? Share in the comments below!
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Janet Furcello
October 8, 2017 @ 12:57 am
as a ratings/viewership junkie (actually started out watching a show’s PR outright war vs the experienced media sites whom predicted a complete opposite result–spoiler alert–the media sites nailed it)It’s always a delight when a media site reports the facts-! As far as ratings numbers the Live+overnight is still the “gold standard” for those all important AD dollar standards. However one of my “pet peeves” is the misunderstanding of most of the public that factors such as viewership numbers–pick-ups on +7 are meaningless as to a show’s success because they are not factored into Ad revenue–they DO matter very much on such things as syndication–merch(DVDs and such) predictions of future audience and more and more revenue from streaming and other revenue sources that can make or break a show.