‘The Amazing Race 29’: What CBS should do in planning the premiere

Amazing Race -

Season 29 of “The Amazing Race” filmed on CBS some time ago, and as a result of that, the craving is obviously there to see it in action! Even when this show does gimmicky themes, we do still find it to be far and away better than most other television content.

Unfortunately, there still is no end in site to what remains a rather-depressing hiatus brought on by CBS making the decision to replace the competition with “MacGyver” on Friday nights. We’re certainly biased towards the Race (and want news just as much as Phil Keoghan does — see the tweet below), but the reality remains that to date, the network may have made the right decision in putting “MacGyver” on Fridays. The show spent its first two weeks in the #1 spot on the night in the key 18-49 demographic, and also is working to improve the performance of the shows after it in “Hawaii Five-0” and “Blue Bloods.”

From our own personal vantage point, CBS has failed for many years at finding the ideal spot for the Race to air. For our money, it would fare perhaps best as a midseason show starting in January. Place another show or two on hiatus, and then run the show with a two-hour premiere and finale from January until early March. You miss the main glut of fall / spring competition, and you can more than likely find a night for the show where it can attract more of a family crowd than Fridays. Too many people in its demo are doing some other things on the night, and even back when it was on Sundays, the Race was in a frustrating spot in that NFL football would often push it back to odd times of the night.

The best comparison we can think of right now for what the Race should be is “The Celebrity Apprentice” on NBC. It airs from January until late February, replaces “The Voice” for a couple of months, and drives some solid ratings against lesser competition. If we were programming CBS, this would be the move.

Unfortunately, we’re not a network executive, and we’re going to be at the mercy of the schedulers for what they will do next. Our feeling is that an official premiere date and plan will come later in the year. (Photo: CBS.)

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