‘Shark Tank’ revisited: Innovation Pet, MobCraft Beer, Illumibowl, Beloved Shirts

Shark Tank -Tonight, “Shark Tank” is repeating an episode that first aired back in March, and we’re rather thrilled to go through this one again in our Revisited series! While not all of these are our personal cup of tea, we do think that there is a certain value in all of them. There are no enormous duds in the group, and there may be one of these that the Sharks are really regretting right now in terms of not making a deal with.

Below, you can see our take on where some of these businesses are now; interestingly, Pokemon GO is involved in what two of them are currently up to from either a commercial or marketing standpoint.

MobCraft Beer – We still really like this idea as someone who is an experimental beer drinker as opposed to someone who goes to the store to buy a puck of Buds and get drunk watching “the game.” You help choose beers you would want to try, and you end up ordering some for yourself. Given that some of their previous “winners” have sold out and they are still going strong brewing new monthly drinks, it doesn’t seem like leaving without an investment is hurting them.

Beloved Shirts – This is the company that a Shark should’ve made a deal with. While we understand in theory that there is nothing altogether proprietary about it and some of the designs are out there, they are extremely timely and doing something incredibly smart with all of the Pokemon-themed apparel now coinciding with the Pokemon GO craze. Sure, you wouldn’t know this from just watching the show, but their long-term drive and hustle may be their strongest attribute for an investor even more so than their individual products.

Illumibowl – It’s a light-up toilet seat. There’s really only so much innovation that can be done here. They got an investment from Kevin O’Leary on the show, and product-wise they are somewhat limited. Yet, somehow even they are capturing some of the Pokemon fever with some of what we’ve seen on their social-media channels. (Hey, you can catch Pokemon while sitting on the toilet, too … though we’re not sure why you would want to.)

Innovation Pet – It’s interesting that they sell a wide array of different pet-oriented products, but their chicken coops remain one of the most popular. Interestingly, despite getting an investment on the show from Daymond John, they have been probably the least-active business of these four on social media, and we’re not sure how much has directly changed for them outside of sales. We do still think that some of their cat playgrounds look pretty cool as an owner of a cat who needs exercise.

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