Jimmy Kimmel has brought a significant presence to late-night television on ABC, and when you think about that, it definitely makes some sense that the network would want to use him as much as possible.
Yesterday, it was confirmed right in the middle of the network’s upfront presentation that Kimmel has signed a new three-year extension to his contract, which is going to keep him as the host of “Jimmy Kimmel Live!” until at least 2019. This means at least three more years most likely of “Mean Tweets,” parents pranking their children, and Jimmy embarrassing people in front of his studio when it comes to how little they know about current events.
Not only does Kimmel bring the network strong ratings, but at the same exact time, he deserves as a worthy brand ambassador. Every year he comes out to the network upfronts and makes fun of executives and advertisers in some capacity, and he also probably uses his show in more of an aftershow format than anyone over at CBS or NBC does. It’s not like “Talking Dead” by any means, but he has done deep-dives on “Scandal” and “The Bachelorette” in the past. He understands what the core audience of ABC is, and tries to cater to that at times.
As for how long Kimmel could stay on the air, it’s really up to how long he wants the job. He’s going to be on tap next to host the Primetime Emmy Awards for the network later this year. We’ll have plenty of coverage of that in due time.
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