‘Shark Tank’ video: Can Glace Cryoterapy bring something new to the industry?

If you’re a sports fan, cryotherapy is something you may be reasonably familiar with. Many athletes rely on these super-cold chambers to help with pain relief and even in some cases help reduce wear and tear on their bodies over time. As a matter of fact, “Shark Tank” may be the perfect venue for Glace Cryotherapy in particular, given that Mark Cuban may be at least reasonably familiar with the technology. Players on the Dallas Mavericks have used it at least in the past; we’re not sure if any are using it at present.

So can Glace do anything to prove itself worthy of an investment? In the video below, they do a good job of pointing out what the benefits of using the treatment are, and showing precisely how it is done. (Cryotherapy was also featured recently on “The Real Housewives of Beverly Hills,” so if you watch that show you’ve also seen something like this.) They also make it clear that they are seeking $100,000 in return for 15% of the business, which seems on the surface to be an okay valuation for what they are offering.

The biggest problem with getting an investor on board this business is simple: This is still something that not everyone out there is that familiar with, and it takes an education to convince people to try it out. It’s also something that is a franchise-based business, and this makes many Sharks wary given that you are trusting a lot of people other than those in the room.

Here’s the final issue, and what could make or break Glace in the Tank tonight: What makes their business different than anyone else using the technology? There is not the same sort of innovation here that we see with other franchise businesses.

We’ll find out an answer to all of our questions tonight. For now, head over here to get some other news on “Shark Tank,” and be sure to sign up over here to secure some other news on all we cover, sent right to you via our CarterMatt Newsletter. (Photo: ABC.)

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