‘Shark Tank’ video: Can Sworkit revolutionize the workout industry?

Let’s face it: It’s really hard to consistently work out. Only a select group of people really love going to the gym, and even if you do workout it’s hard to find the right things to cater directly to your needs.

This is where Sworkit on “Shark Tank” Friday night could come into play. This app is designed for the most part to help further enhance your workout by creating what is effectively a customized playlist-of-sorts featuring exercises that you want to do over time. You can time them out so that you can change from one thing to the next, and you can also skip or pause if you need to shake things up a little bit.

While there are a billion or so ideas out there as to how to get a better workout, this one is particularly novel. What’s the problem? It’s also incredibly / shockingly expensive for a Shark to investment. Who in the Tank is going to want to spend a whopping $1.5 million for just 8% in the company? We know that tech brands always do have a rather heavy price tag, but this is a huge amount of risk for something that could just not take off. The potential for the market is huge, but how special is this from everything else on the market? We’re not a workout guy, and that is not a question we’re qualified to answer.

For now, what we can say is that we’re very much interested in seeing how Sworkit ends up faring in the Tank on Friday.

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