Unfortunately, “American Horror Story” may wish that it had a blood virus or something else that allowed it to live forever, based on some of the ratings that we’re starting to see for the show near the end of its fifth season.
Wednesday night’s new episode of “Hotel” continued its downward trend; while on the surface it may seem as though its 0.9 rating in the 18-49 demographic is the same as it was last week, the reality is that this initial number is deceiving. It’s all a matter of rounding! The tenth episode “She Gets Revenge” had a 0.9 that was rounded down to that; for “Battle Royale,” it had to be rounded up. The show actually lost almost another 10% of its 18-49 audience, and we are getting close to the point now where only a quarter of those who watched the premiere of this season live are still watching in this same measure.
In case you are wondering what in the world happened, there are two clear culprits.
1. Quality – The show is just not as good this season, and while we enjoyed some specific moments of “Battle Royale,” we feel mostly like this was too little and much too late. The show needed to hook people in earlier on in the season, and they were not able to do that.
2. Natural trajectory – This show always loses a ton of live viewers during the season, since Halloween passes and the appetite for scary stuff decreases. However, the drop has never been as steep as the one that we are getting this season.
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