‘Shark Tank’ video: PiperWai looks to erase stench of bad deodorant

Let’s face it: Deodorant is not the flashiest product in the world. Therefore, trying to convince the Sharks on “Shark Tank” to get a deal on something like a natural version of the odor-blocker may not be the easiest task in the world for PiperWai.

What we’ve gathered about the product is that it is a charcoal creme deodorant that provides the same benefits of any of the other products that you’d get in a store, without any of the harmful stuff that can have long-term effects. There’s a natural movement all over America at the moment, but deodorant is for one reason or another one of the last things that you tend to think about.

We’ll give the two ladies in charge of this brand some credit for trying to do everything that they can to sell what they are doing to the Sharks head-on, and that includes providing an armpit smell for those who are curious. (Lori Greiner does take them up on the offer, which is good since most of the men seem uncomfortable with the idea.)

If the product does work, it’s certainly possible that PiperWai could carve out a nice little niche for itself in the market, and even get into some stores selling other natural goods in the health and beauty category. The downside here is really as simple as the fact that this is not something that everyone is going to want to spend $11.99 on when there are cheaper alternatives. Also, courier new is such an impersonal font for their packaging; we’d go with something brighter and a little more appealing.

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