Ratings: Macy’s Parade, National Dog Show soar (again) for NBC

Thanksgiving is rather interesting when you think a little bit about some of the stuff that people choose to watch. For example, are there many other days that you imagine a dog show getting better ratings than such series as “Grey’s Anatomy,” “Scandal,” or “Dancing with the Stars”?

Ultimately, that is what happened with the National Dog Show yesterday scoring a 3.0 figure in the 18-49 demographic, which is the highest for it in well over a decade. We don’t really think that it is getting these sort of ratings because it’s a dog show; it’s more because it is indicative of the sort of tradition that American viewers love. It’s something comforting to put on while you are preparing the turkey dinner.

Meanwhile, the annual Macy’s Thanksgiving Day Parade also improved its lot yesterday with a monster 7.0 rating, which further shows just how much people adore making this a part of their annual tradition for the day. Let’s be clear once again: We have a really hard time thinking that the show’s ratings were like this for any reason other than the fact that this airs on Thanksgiving and it is something that is really beloved as something you enjoy over coffee while reading ads for Black Friday sales. It has become increasingly corporate over time, and to us some of the magic is gone watching how every single float seems to be a subtle encouragement to go out and buy something.

Cynicism aside, we do still love both shows for the most part, and we have a strong suspicion that we’re going to be sitting here writing all about these shows once more when we get around to this time next year.

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