‘American Horror Story: Hotel’ episode 3 ratings drop again, but by how much?

AHSThere has always been a pattern when it comes to “American Horror Story” losing its ratings not long after it premieres, but with that being said, it rarely ever happens at this particular degree.

The latest episode of the FX series airing on Wednesday night has officially drawn a 1.7 rating in the 18-49 demographic, which is down around five-tenths from where it was the week before. Given that the show was up above a 3.0 just two weeks ago, it is fairly easy to label this not-good-and-then-some.

So what happened to cause the numbers to plummet to the extent that they have? It is mostly a direct result of the show’s quality this season being a little scattershot. Sure, more are watching via DVR machines and other means, but we’ve heard from many who find it too strange, too inconsistent, and not entirely what they were expecting. We did think that Wednesday night’s new episode was a marked step in the right direction, but that is mostly because the show established a much clearer narrative.

We will hopefully have some further updates soon when it comes to “American Horror Story: Hotel.” Specifically, our plan is to be podcasting it a little bit later tonight. We’ll have some further news on that subject as it starts to come out, so stay tuned. The expectation is that the next new episode in particular should perform at least fairly well, given the sole fact that you are airing a Halloween-themes show right around the holiday.

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