‘Mad Men’ series finale: DVR ratings raise show record to another level
Once again, AMC continues to find a way to keep the series finale of “Mad Men” in the spotlight, even though the show has been over now for almost a full week.
Today, we are talking about the latest results that came in earlier this week when it comes to live+3 viewing. We had heard already that the show was besting its own series highs in many key measure, but now it has officially set another record with 4.6 million tuning in over the course of three days. (This includes live and DVR viewings.) In the 25-54 demographic, 2.5 million people tuned in. While these may seem like paltry numbers compared to what we typically see when it comes to broadcast television, they are very impressive for a show and a network that do not tend to produce a whole lot of earth-shattering ratings. Sometimes, they really do have to take just about everything that they can get.
In a statement celebrating the numbers, AMC President Charlie Collier had the following message to pass along:
“While it’s true that AMC’s Mad Men ended with its highest-ever live+3 ratings, we believe the most meaningful metric for this iconic series will turn out to be live+forever … We hope Matthew Weiner and the many extraordinarily talented people who helped elevate his vision over the last decade are smiling and finding peace like Don Draper at Esalen. This incredible team has produced 92 individual works of art, and we feel so fortunate to forever be known as the birthplace and home of Mad Men. To quote Roger Sterling from the show’s very first episode, ‘I don’t think I have to tell you what you just witnessed here.’”
A week from tomorrow, you are going to get a chance to see another great network show in “Halt and Catch Fire” return … and we really hope that you also check that out.