Super Bowl commercials: Brett Favre, Terrell Owens, Larry Allen in Wix.com ad

We not ashamed to admit that before watching this new Super Bowl commercial, we really had no idea what Wix.com was or what they offered. Luckily, they achieved most of what they were probably hoping to in one of the better ads that we have reviewed so far for Sunday night’s big game.

This company does such a tremendous job in making sure that we know who they are, and then also finding a way to make things funny and interesting. They chose more NFL greats then average celebrities, and then found a way to give them some funny things to do. Also, Rex Lee! It’s always great to see Lloyd from “Entourage” in something new.

The good – Great use of Brett Favre, Terrell Owens, Larry Allen, Emmitt Smith, and more NFL greats. Putting them in funny positions showed a different side to many of them, and it also showed how the company’s website builder can help them get started on a second career. The humor in here was obvious, but not controversial. That’s good, given we are in the age where almost everyone is offended.

The bad – Could you have maybe included one or two more athletes? Sure, or maybe had a larger laugh. Most of our complaints here are minor, so this ad is definitely doing a whole lot right.

The verdict – It’s hard to hate anything about this particular spot. Great energy, good comedy, and effective brand messaging. It’s not a classic, but it will easily be in the top 20% of the night. Grade: B+.

If you are interested in checking out some other Super Bowl commercials this year, click either on the link in the image below or the one here! Also, sign up to get some further TV news sent over to you via our CarterMatt Newsletter.