For Super Bowl Sunday, NBC is realizing that this may be a great time to test out their live-stream service. This is something that they rolled out recently in an effort to appeal more to those with a subscription, who are interested in taking more of their content on the go.
On February 1, though, the network is trying something a little bit different. They have now confirmed that starting on 12:00 p.m. Eastern time, they will offer up a free stream of Super Bowl XLIX for those who want to see it. Why do this? We feel like it is because they are making so much money in ad revenue anyway, and to go along with it, they are probably aware that this is an opportunity for them to draw even bigger numbers to put somewhere in a press release.
Not only is this stream going to include all of the pre-show coverage of the game between the Seattle Seahawks and New England Patriots, coupled with the game itself, but it will also feature the post-show episode of “The Blacklist.” NBC is hoping for a close game here, mostly because that will greatly increase the odds of them being able to draw huge ratings off of the lead-in. Our feeling is that the best they can hope for is an extremely close game, but one that is still over before overtime. That means that nobody on the East Coast will be starting to get ready for bed.
For right now, it’s hard to say that this is anything other than a smart move for NBC to make.
We’ll definitely have much more in the way of scoop on this game and the subsequent show that follows before it airs, so be on the lookout for that! Also, you can sign up right now if you are interested in grabbing some other TV updates on everything we cover courtesy of our official newsletter. (Photo: NBC.)