One of the biggest challenges for almost every single past contestant on “The Voice” is fairly simple: How do you stay relevant at a time when it is very difficult to do so? There are a million artists and options in the music industry, and this is compounded when the show typically doesn’t do a whole lot to promote you after the fact. Take a look at how many past contestants appeared this season; while you can claim that Josh Kaufman was on Broadway, what about some of the others outside of RaeLynn?
Anyway, Craig Wayne Boyd seems to have a very particular strategy in mind to keep his popularity post-“The Voice” alum: Touring as much as possible. We have already posted about a tour he is taking this month across various cities in the United States, and as confirmed by the show’s official Twitter page, Boyd will be opening for Rascal Flatts at the Hard Rock in Las Vegas from February 25 until March 14. That’s a great gig for him, given the close connection Vegas has to country music, and the amount of exposure he will get with people who are not necessarily “Voice” viewers. That is one of the bigger problems you tend to run into with some of these gigs.
At some point next year, we also expect Boyd to release a debut album, get a single out there, and start promoting that. He seems to be a hard-working guy, and that will work in his favor. At this point, you really have to hustle!
The new season of “The Voice” premieres on NBC next month, and we will have further news on that soon.
For now, share your thoughts on this story (as always) in the comments, and head over here to get some further TV scoop worth singing about via our CarterMatt Newsletter. (Photo: NBC.)