When you look around at what TV Land is currently trying to do with their programming, almost all of it traces back to one show that really started it all for them: “Hot in Cleveland.” This was their proof-of-concept series to show that they can use TV legends to anchor a new show, and get solid ratings at the same time.
Now, it has been confirmed that the upcoming sixth season of the show, which is currently in production, will be its last. The ratings have dropped since the beginning, back when Betty White had become a pop-culture fixture again following a campaign to have her host “Saturday Night Live.” However, it has remained steady, and TV Land has made several events out of the show, including live episodes and ones with big-name guest stars.
In a statement today, the network’s President Larry W. Jones had the following to ultimately say about this news:
“It’s been an honor to work with Valerie Bertinelli, Jane Leeves, Wendie Malick and the incomparable Betty White as well as our executive producers Suzanne Martin, Todd Milliner, Sean Hayes and the rest of our exceptional writers, production team and crew.”
So what will come next for Betty? While the actress may be 92 years old, she continues to be hard-working and there is little evidence of that winding down. She recently did a season of “Betty White’s Off Their Rockers” for Lifetime, and maybe she could keep that going (her role is mostly introducing clips) while doing the occasional guest part here and there.
No matter what, the truth here is that TV Land is probably never going to be the same without this show, but hopefully they will continue to implement this strategy elsewhere.
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