Today, USA made some big decisions when it comes to two of their freshman shows, and the writing seems to be on the wall more than ever now that if you are produced by an outside studio, you better hope that your numbers are something huge. We saw it first when it comes to “Longmire,” and we’re seeing it again with “Rush.”
Despite the show doing slightly better than “Satisfaction,” the Tom Ellis series was ultimately canceled by the network after just one season. Given its fairly low ratings, we also do not see it getting another home elsewhere. “Rush” had its chance, but we wonder whether or not airing these two new series on the same night made it harder for each one of them to succeed without a lead-in.
In a statement about the Universal-owned “Satisfaction’s” renewal, NBCUniversal Cable Entertainment President and Chief Content Officer Jeff Wachtel had the following to say:
“Sean Jablonski and Russ Krasnoff, Matt Passmore, Stephanie Szostak and the rest of our world-class creative team on SATISFACTION have led us on a fascinating storytelling journey that our studio is excited to continue bringing to life … USA is a fantastic partner in creating programming that we believe will stand the test of time.”
Meanwhile, network President Chris McCumber said the following:
“SATISFACTION sparked a cultural conversation about modern love and marriage in today’s world. We’re excited to see where Sean Jablonski takes this thought-provoking series in season two.”
The problem we feel that much of USA runs into is that while they have good shows, they run into issues courtesy of promotion. Their series are entertaining, but the network needs to re-brand and let people know that they are about more than just breezy fun these days. Their shows don’t really get a lot of off-network attention.
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