While more and more scripted series are starting to rely on DVR viewership (which is measured in some things like live+3 and live+7 data), this transition has not exactly been equal when it comes to reality shows like “Dancing with the Stars.” These are viewed more as “events,” or something you have to watch live in order to avoid spoilers.
But are things changing for this show to a certain level? More or less. With the latest data factored in, it appears as though the most-recent “Dancing with the Stars” premiere gained a higher percentage of total viewers and those in the 18-49 demographic in the show’s history.
Overall, the show surged from a 2.4 to a 2.9 rating in the demo when you consider these numbers, and it also went up from 13.6 to 15.4 million viewers. The ratio here is better than any premiere ever.
What do these numbers ultimately mean? First and foremost, you can make the argument that these represent that despite declining ratings, there are still a number of people choosing to watch the show. Unfortunately, for many of them this priority is not so much watching the show live. They’d much rather have some of these viewers than they would on any DVR measure, though some viewers here is significant better than none at all.
We expect the DVR figures for the show to really be strong for the rest of the season, given that from here on out, there is even more as far as competition goes. “The Voice” always depletes this show’s audience, and this fall, it also has “The Big Bang Theory” as competition for a few weeks. This is going to be ugly.
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