There is a strange relationship going on right now when it comes to “The Voice,” and possibly even what we expect out of it. There is a great new cover story out in Billboard right now, and it starts with a very simple notion: Six seasons into the show, not one winner has emerged a huge star. (Cassadee Pope is probably the most successful one, at least at the moment.)
However, this show has turned most of its coaches into bigger stars than they were beforehand, in particular Adam Levine and Blake Shelton. Adam admits that his band Maroon 5 was on a downward trend at the time he first joined the show, while Blake was not well-known outside of county music. Now, both have big endorsements, Blake is known for his personality in addition to his music, Maroon 5 is all over the radio and selling tons of copies of their new albums.
How long can this last? Adam refused to answer questions on his future to the magazine, but Blake said that if he ever does leave, he’s not going to just pop on here and there like Usher or Christina Aguilera:
“I would never take a cycle off. I think I would just quit. I don’t step away from country music and then come back to it, and I don’t think I would do that with this gig either.”
Meanwhile, new coach Pharrell Williams has an interesting defense of the lack of big stars from the show, arguing that the experience they receive is a win in itself, and you have to be happy for that first and foremost:
“I just don’t like that we’re talking about this from the defense, as if there’s something wrong. I never had a Gwen Stefani, or an Adam Levine, or a Blake Shelton to come in and tell me anything when I was 15 years old.”
As always, we’re going to have more coverage of “The Voice” soon, but you can head over here now to get some further news on the show. Also, sign up now for more TV updates via our CarterMatt Newsletter!