In the video below, you can check out a stream for the 2014 BRIT Awards coming up on ITV at 8:00 p.m. local time. For those of you who are watching on the East Coast in America, that is 3:00 p.m., while it will be noon for everyone in California and on the West Coast. The roster for this year’s show is big, and includes a number of artists familiar to Americans in Bruno Mars, Katy Perry, Ellie Goulding, and even Beyonce. This is their versions of the Grammys, which is of course one of the biggest shows that happens in America year in and year out.
So why is it so amazing that they are streaming the show worldwide? The biggest reason is that it raises awareness and exposure, and turns this into a global event. This is something that other networks and shows should consider, since it reduces the number of illegal streams that people put out there that don’t produce anything positive for the networks or the producers. (That’s another pet peeve of ours at the site: Those who produce live stream articles for every show on the web to desperately make a quick buck, without thinking about their own personal responsibility in the process.)
In the end, we do eventually feel like streaming content is something more and more networks will do, but it’s going to take some time. There is no reason not to, after all, especially since you can monetize it and find ways to have it be profitable with so many companies and sponsors now being global. That along with fears of local broadcasters have been likely the biggest reasons for delays in this technology.
If you want to read some more news related to the BRIT Awards, just be sure to visit the link here. We’ll have a full list of winners up for the show a little later on in the evening. Also, sign up now for our CarterMatt Newsletter to get even more updates from us via email.
Photo: BRIT Awards