‘The Voice’ UK ratings: Auditions from Adele’s cousin, Danny Jones’ sister solid

If there is one thing that we have learned about “The Voice” UK this season, it is that it’s a show that there a hefty interest in from viewers … the only significant twist is that the show needs to ensure that there is not too much in the way of hefty competition in the process.

Following its move to January this year, there have been some more consistent performances, including the third episode of the blind auditions this weekend. Overall, a total of 7.9 million people on average watched auditions from the likes of Adele’s cousin Georgia, and Danny Jones’ sister Vicky. This was not the top-rated episode of the show by any means, but the series is faring much better now than it did at times during season 2 where it had the gargantuan challenge of having to air up against “Britain’s Got Talent.”

Will the show maintain these sort of numbers all season? Probably not, and “The Voice” will be lucky to get 6 million viewers on average for its live shows. The biggest thing that it struggles with is that you really do not have the time to get to know all of the individual contestants, which really complicates things a little later down the road when you are supposed to be deeply invested in them and their stories. They really want you to care, even if that is not always a particularly easy thing to do.

The next round of blind auditions will air on BBC next weekend, and hopefully they will do a good job of getting us to know the rest of the crop of performers that we are going to be seeing the rest of the way. Fingers crossed that there is a standout that we can really get behind.

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Photo: BBC One