‘The Voice’ UK season 3: First tease features Kylie Minogue, Ricky Wilson, and … babies?

The BBC has just unveiled its first-ever look at “The Voice” UK season 3, and based on what we have here, it’s going to be a weird season. We don’t really understand how this whole “a star is born” promotion works outside of being a pretty obvious pun, even if will.i.am’s “this baby is dope” line is really rather funny.

So instead of wasting just an inordinate amount of time discussing a joke made during a commercial, let’s instead cast some of the focus on some of the important changes for this season. The first one should be pretty obvious in that there are two new coaches in Kylie Minogue (replacing Jessie J) and also Ricky Wilson of Kaiser Chiefs (replacing Danny O’Donoghue of The Script). With these hires, it feels pretty clear that the show is trying to book very specific types of judges, and ones that satisfy distinct musical genres.

Also, there is the other obvious twist here to the series in that the BBC has decided that there really is no sense anymore in trying to compete against “Britain’s Got Talent,” since they have realized that this is a battle that they will not win. Instead, the show is premiering on Saturday, January 11, and it will run prior to the ITV talent competition with Simon Cowell coming back on the air. Maybe this will be what it needs in order to actually keep its ratings high, and interest along with it during some of the latter, less-exciting rounds. It has always been pretty easy to get viewers for those famous blind auditions, since that is the most entertaining part of the show. This is also the part here in America that tends to draw the highest overall numbers.

Are you excited for this season, or are you actually pretty surprised to learn that the show is coming on in January after long assuming it’d be back in the spring? Share below!