Did you see the end coming for Katie Couric’s daytime talk show? Well, regardless, the truth of the matter here is that it’s over. In a statement today, it was confirmed that the once-promising “Katie” is going to come to a close at the end of its second season in May.
If you have read some headlines recently, then you know that this move was largely expected. Not only that, but it is indicative largely of something that is a much more substantial problem with network and distribution strategy these days: There are way too many daytime gab-fests on TV right now. What really happened here more than anything else was that when Oprah Winfrey decided to leave, every person with the qualifications to host a daytime talk show suddenly decided that it was going to be a good idea for them to jump on board and start up work at it. This means that we had everyone from Couric to Bethenny Frankel, Jeff Probst, Ricki Lake, Steve Harvey, Kris Jenner, and many more jump into the fray. But there are not that many people who are around during the day to watch these, and the last thing that they are going to do is decide to set their DVRs for them.
In the aforementioned statement, Couric and Disney / ABC (who distributed the show) had the following to say about sending it off to pasture:
“While production will continue on Katie through June 2014, we’ve mutually agreed that there will not be a third season of the show. We’re very proud of everyone’s contributions to making Katie the #1 new syndicated talk show of 2012-2013, and we look forward to the rest of the season.”
This year, the ratings were not able to improve, and there were a ton of creative shakeups behind the scenes as the stories tackled here were often too centered around Couric’s own background than necessarily what the daytime audience was looking for
In the end, are you surprised in seeing that Katie’s show is over? Share what you think below, and click here if you want to check out some more weekly updates via our newsletter.