‘White Collar’ season 5: Did Matt Bomer’s fame, ‘Fifty Shades of Grey’ gossip help ratings?October 19, 2013
Just like with many other fans, supporters of “White Collar” want to do everything that they can to rally up the support of their favorite show. So what did that entail this week? By saying that despite airing in the fall, the show would do well thanks to the rising star of lead actor Matt Bomer. He’s done a good bit of film and theater work at this point, and in addition to that, he also has been the subject of relentless campaigns to have him play Christian Grey in the upcoming “Fifty Shades of Grey” movie.
But, when the dust settled today and the ratings were revealed for the “White Collar’ premiere, we have to say that there was only a tiny change in the numbers. The 0.6 rating in the 18-49 demographic that the show posted was on par with the finale in March, and most of the second half of season 4, and with 2.53 million viewers, last night’s episode had around 180,000 viewers more.
While this is not enough of a change for anyone to be able to say that talk of Bomer with a whip and his hands alongside the character of Anastasia Steele played much of a role at all, it still has to be considered a win for USA. The network has not fared very well with fall programming versus the big boys, and the show was up against more competition than even in March. In addition to there being “Grey’s Anatomy” and “The Crazy Ones,” “White Collar” also had to take on both the baseball playoffs and an NFL football game. So chalk this one up as a victory for the fans, who managed to keep the numbers the same despite seven months of the show being away.
Also, you have to note here that like all other USA shows, “White Collar” does get a ton of viewership after the fact via DVRs. It’s great that there is such a committed audience watching, though if more of these people watched it live this show could be an enormous smash for the network.
What do you think about the “White Collar” premiere ratings, and what do you attribute them to? Click here if you want to see a preview for next week’s episode, and we will have even more news soon.