Let’s start by getting Shadowhunters out the way, mostly because this is the show with the smallest amount of total drama around it. It already has a renewal! Still, fans of the Mortal Instruments adaptation gotta be pretty stoked by the news that with a 0.3 rating in the 18-49 demographic, it’s basically matched its top performance now of the summer. It needs to keep its ratings reasonably steady moving into season 3 if it wants to stay on the air beyond that.
In general, one of the biggest problems that Freeform shows often face is that with their audience comprising largely of teenagers / young adults, these are people who do move on to other tastes and interests quickly. That is why some of their shows tend to drop numbers significantly from one year to the next. For example, Shadowhunters is down a whopping 37% in the demo right now versus season 1, and it could be troublesome if that same sort of live+same-day decline happens next season.
As for some other shows worthy of some discussion…
The new fashion-oriented series featuring Faking It alum Katie Stevens is one of the network’s big efforts to tap into what is trendy in terms of both millennial careers and also social media.
The good news here is that Tuesday’s episode tied its season high with a 0.2 rating, and with 339,000 viewers, it drew its third-best total of the season to date. We’re still not going to pretend that these are huge hit numbers, but they are in line with some other shows on the network — take, for example, the one we’re about to discuss.
With 350,000 viewers, the procedural drama actually performed better than The Bold Type did this past week. However, it also drew a lower rating in the demo in a 0.1. In general, Stitchers skews a little bit older, and that may not be a great thing for the show’s future. We do think that it’s worthy of getting a season 4, but depending on what happens with Kirsten’s mother in the finale, it’s possible that season 3 could end in a way that satisfies many people who’ve been watching for a long time.
Finally, let’s turn to the family drama and what is the longest-running scripted show on Freeform now that Pretty Little Liars is over. This past episode generated a 0.3 rating in the demo coupled with close to 700,000 viewers. The show’s down right now around 14% in the demo versus last year, but all things considered, that’s not too bad for a show within this age range.
Are you watching any Freeform shows right now, and which ones do you want to see some back on the air again next summer? Share with us in the comments below.
Meanwhile, click here if you do want some other news related to Shadowhunters, including a longer preview for the upcoming finale. (Photo: Freeform.)