Super Bowl commercials: Mountain Dew Kickstart’s dance moves take over Twitter

Mountain Dew is one of those brands that really can do almost everything right with their Super Bowl commercials, mostly because you have a brand that is geared to such an eclectic audience. You have gamers and supposedly extreme sports athletes all in love with the same brand, so they have a lot of creative options when it comes to advertising.

With this in mind, we introduce you to one of the sillier commercials that we’ve seen for the big game and Twitter seems to love the ad already. We’re not sure that it is the greatest thing we’ve ever seen, but for those of you who love dance breaks, this may be right up your alley.

The good – Dancing, dancing, and more dancing. Also, pretty good product integration. This is supposed to be advertising the Kickstart brand of beverages more so than the actual soda. We are an avid video gamer, so we do appreciate dancing fighting-game characters.

The bad – This commercial gets very old very quickly, and the song choice was old before we even saw this commercial for the first time. There’s just nothing in here that really wants us to talk about the ad. Then again, we’ve never really understood the Kickstart brand in the same way that some other people out there have.

The verdict – Overall, this is still right up Mountain Dew’s alley. We’re a devoted fan of the drink, but we actually found this one to be more annoying than effective. Maybe we are in the minority here. Grade: C.

If you are excited enough to take a look at some further Super Bowl commercials this year, click on the link in the image below or the one here! Also, sign up to get some further TV scoop sent over to you via our CarterMatt Newsletter.

https://www.youtube.com/watch?v=mjwUVZHBcoY#t=59