Squarespace Super Bowl commercial 2018 features Keanu Reeves

Throughout Super Bowl Sunday, we’re going to be offering you a chance to see some of the biggest commercials on the night. Think of this as a way to get a jump on the big game, or a way to get some additional insight on some of the ads!

In this article, we’re looking at web site design company Squarespace, who has a real history of churning out spots featuring either big-name stars or high concepts over the years. This year, it seems like they are actually trying to do both all at one time.

The premise – Keanu Reeves is recruited to be the star of the ad, a guy who decided to make a website all about motorcycles using Squarespace. The ad … well, it’s basically just him riding on a motorcycle in a super-strange way. This feels more like a cool gif than an ad.

Brand recognition – For a tech company, who often struggles with this, we’ll give Squarespace some credit for figuring out a way to get the brand out there for everyone to see longer than a second or two. The commercial does a good job letting consumers know what the product is.

Related – See more Super Bowl commercials and grades

Creativity – What we don’t quite understand is why in the world anyone is going to be more interest in Squarespace because Keanu knows how to stand on a motorcycle. This entire ad feels like a Keanu Reeves movie in that there are sure to be a ton of people who love it and proclaim it to be the best thing ever. However, there are also going to be a ton of people who simply don’t get it at all.

Our overall grade – C. We suppose this is averaging out those two groups. We see people out there really loving this ad or just thinking it’s stupid and a waste of everyone’s time. If you love the actor, maybe you love the idea.

What did you think about this Super Bowl commercial? Share some of your thoughts now in the comments! Also, you can like CarterMatt on Facebook for some other updates on the big game and more. (Photo: Bud Light.)