CBS’ Madam Secretary lands multi-platform syndication
Scott Koondal, Chief Content Licensing Officer, bragged about the deal.
“CBS dramas continue to be in demand on all viewing platforms as their subscribers and viewers covet content that appeals to mass audiences. This proven off-network model will provide tremendous incremental value for both CBS and our licensing partners.”
The syndication deal includes Netflix. Currently, all three seasons of Madam Secretary are available with Season 4 coming sometime in mid-2018. With this deal, fans won’t have to rush to get through all the available seasons for fear that Netflix will take it off. Instead, fans will be able to enjoy the series for a good chunk of time.
Also included in the deal is WE tv, division of AMC Networks. WE tv has acquired the off-network rights for Madam Secretary, giving fans another outlet to enjoy the show on.
WE tv is own for its high-quality programming that is authentic with diverse characters and is #1 in U.S. for cable networks for African-American women and adults on Thursday nights and a top 5 place for women on Friday nights. This is quite impressive given that Thursdays are a big night for television as evident by the shows are on during Primetime.
Marc Juris, president of WE tv, expressed his excitement about Madam Secretary being added to the network.
“Our growing viewership has demonstrated a clear interest in real and relatable characters through WE tv originals on Thursday and Friday nights and popular acquired shows like Madam Secretary an acclaimed series that aligns well with our brand.”
WE tv will begin showing the series in 2018 with no word yet on the exact time.
In addition to Netflix and WE tv, Madam Secretary will begin its weekend syndication next fall on TV stations across the country.
This is great news for the CBS as it allows people who haven’t become addicted to it, to watch and enjoy it as much as the rest of us. It will reach new people and also give it more publicity. Syndication may not be as lucrative as it once was for many networks, but it does give shows greater profitability and allow them to have longer lives on the air.
Madam Secretary returns October 8 on CBS. For more news related to Madam Secretary, be sure to visit this link.
This story was written by Samantha D’Amico. If you want to follow her on Twitter, you can do so at SAM_iamXO.