Super Bowl commercials: Budweiser’s Clydesdales, a puppy, and Passenger’s ‘Let Her Go’

Every loves a good Super Bowl commercial, and sometimes, a requirement for this is not necessarily humor. While Bud Light has become a hotbed for bathroom humor over the years with their ads, Budweiser has gone for a much more emotional approach courtesy of an iconic symbol: The Clydesdale horse.

This is a great example of something that has been made into a symbol by the brand, and has a deep emotional connection to it. Even if you don’t like beer, there are times when you may be touched and moved by some of these ads.

What worked – It is touching, and the story of a puppy and a horse may have made you choked up. Also, the choice of Passenger’s hit song “Let Her Go” was a very smart inclusion to the commercial, especially since this is a song that is already well-known. (“Let Her Go” is sure to do well on iTunes following this.)

What didn’t – There is really not much. The only concern that you could ever have when you have an ad like this is that there may be a few people who are living under a rock, and for that reason have no clue what the connection is between these horses and a famous beverage.

Our grade: A. This is one of the best ads that we’ve seen from Budweiser in years. Unless you just don’t like the quality of these ads or are so anti-beer that you cannot appreciate the advertisement. We have no idea just what there is to hate about this spot.

What did you think about this advertisement? Share below, and take a look at some of the other big ads from this year’s game. You can also sign up now for our CarterMatt Newsletter if you want to get even more updates from us at the site.

Photo: Budweiser