Lifetime may have canceled “The Client List” and “Army Wives” recently, but they are making it clear that when it comes to some of their new series, they are giving them as much of a full endorsement as they possibly can.
It’s for this reason that the cable network has decided today that “Witches of East End,” the new series starring Jenna Dewan-Tatum as well as Rachel Boston, is going to have a 13-episode second season at time when there will not even be as many other witches on the air. In between this show, “American Horror Story: Coven,” and the upcoming “Salem” on WGN America, this has been a year almost inundated with all sorts of witchcraft-related stories. Heck, it’s even infiltrated “The Real Housewives of Beverly Hills” at times.
In the network’s first statement since confirming the news, the network’s Executive Vice-President and General Manager Rob Sharenow (really the perfect last name for a network exec) said the following: “With its great story telling and amazing cast, Witches Of East End is leading a full-blown witch renaissance.” What this show is also doing is leading younger viewers to the network, as Deadline claims that at 46, this is one of the youngest-skewing original shows that Lifetime has ever had. Since advertisers want folks between 18 and 49, this is extremely important news, and some networks (pointing at CBS) would love to have a few more shows with this median of an age.
“Witches of East End” joins “Devious Maids” as the two freshman shows that Lifetime will probably try to build around for a while moving forward, even if they also still have another hit in “Drop Dead Diva” on the roster, even if it is starting to get closer to the end.
Excited about this renewal, or did you see it coming a mile away thanks to some of the ratings that we’ve seen lately? Be sure to share some of your thoughts below!