‘The Vampire Diaries’ season 4: Ian Somerhalder, Nina Dobrev tweeting pays off

The Vampire Diaries CastLast week “The Vampire Diaries” took a page from “Pretty Little Liars” and had many of its contestants take part in a live-tweeting session during the show’s new episode. The end results were interesting to say the least, as they were tweeting at times while shooting and there were often a million things going on at once. (Our personal favorite tweeter was Paul Wesley, who claimed that being on Twitter for such an extended period of time gave him “mass anxiety.”)

Well, let’s hope that the man behind Stefan Salvatore finds a way to relax with it a little bit more moving forward, as this #TVDParty last week helped the show become the most-social program of the week according to a new Trendrr.TV list. The show topped both “Pretty Little Liars” and the massively-popular “American Idol” in ultimately winning this award.

But is having the most-discussed show on social media really that important? For the sake of publicity among young people, sure, but we do not quite see how this helps to pay for more advertising. Plus, you have to remember that only a given percentage of viewers are on the social-networking site to begin with or are tweeting about the show live. The largest benefit that you may get from this is informing non-viewers that the show is on, and hopefully convincing some of them to ultimately give the show a chance. (This was how the aforementioned ABC Family series, which ironically has featured both Torrey DeVitto and Claire Holt at times over the past three seasons, ended up becoming a smash hit.)

Wesley joked after this announcement that the cast will probably have to do more of these in the future, and if so it will be interesting to see who takes part. Both Ian Somerhalder and Nina Dobrev were among the tweeters last week, whereas some of the supporting actors were not really involved.

Does it make a difference to you whether or not the actors tweet during a show airing? If you want to see what is coming up on “The Vampire Diaries” Thursday night, you can do so over at the link here.

Photo: The CW

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